Our friends at Gather spoke with top restauranteurs from around the country on their favorite books that inspired their creative journey in the hospitality industry. If you're headed out of town on vacation or need a Father's Day idea, check of out Chef Ford's selection below!
"Chef Ford Fry is behind some of the most notable restaurants in Atlanta (and Athens, and Alpharetta, and who knows where next). He cites this text as a major inspiration for crafting signature, compelling, stand-out experiences that customers return to again and again. It’s all about invoking something visceral in guests, rather than just offering a commodity – and if you’ve ever spent time sipping cocktails and playing putt-putt at the Optimist, you know exactly what he means."
Check out the full list of recommendations here!